Shift takes a multi-disciplinary, craft-based approach to projects, innovating on everything from product development and brand strategy to campaigns and experiences.
Nimish Shah
For over a decade, Nimish Shah has been at the forefront of the Indian fashion
industry, as a designer, entrepreneur, creative consultant and sustainability
advocate. Nimish takes a multi-disciplinary, craft-based approach to his work,
innovating on everything from handmade textiles to brand campaigns and store
interiors.
After stints at Chloe and Burberry, Nimish returned to India and launched his own
fashion label Shift in 2011, which went on to win several industry awards and
accolades, as well as widespread media coverage.
In 2018, Nimish was appointed Creative Director at Bhaane, where he undertook a
complete brand overhaul, producing unique collections, forging prestigious
partnerships across fine art and design and commissioning niche content.
Most recently, Nimish has lent his global-local eye to the re-launch of Converse in
India. Other consultancies include Spice Jet Limited, Himatsingka Seide Ltd and
Cabbages and Roses.
Nimish is a recipient of awards from Vogue, Elle, Marie Claire and Grazia and more.
He is a graduate of London College of Fashion and has a bachelor's degree in
product design.
Honours
Elle India, Fashion Impact Award, 2024
Vogue India, Forces of Fashion, 2023
Vogue Italia – Talents Nominee 2018
Vogue India Fashion Fund shortlist 2012, 2013. Runner Up 2016; New Delhi
Grazia Next Glam Award Nominee 2015; Milan
Grazia Young Designer Award 2011, Mumbai
Elle India Debut Design Award 2011, Mumbai
Marie Claire Best Debut Designer Award 2011, New Delhi
“Nimish Shah has consistently championed conscious clothing, making him a true
pioneer in the industry. His designs are not only aesthetically
compelling but also reflect a profound respect for our planet and the
people who inhabit it.”
-Elle Fashion Impact 2024 Award